SPG Media was established in 2016 by Damien Naughton after a career with Sony Pictures Television, Showtime Australia and Sports News Africa. I am an MBA qualified chartered Accountatn.
I started SPG Media Consutling to help creative businesses and broadcasters build the strategic foundation they need to grow. After nearly a decade working across television, film and video production, and digital and streaming media, I've seen what separates the businesses that thrive from the ones that plateau — and it's rarely about talent or content quality. It's about strategy, planning, and having someone in your corner who understands both the creative and business sides of this industry.
My focus is on businesses who are establishing themselves within their industry, expanding within their market segment, growing into new or emerging markets, or extending into both. My career has focused on leading and guiding organizations to formulate strategies, plan and grow — either from start-up phase to launch or from established product to new market extension.
I run a deliberately focused practice, which means every client gets my full attention and hands-on involvement from start to finish. I bring real industry experience, honest advice, and a collaborative approach that my clients describe as refreshingly practical and a lot less intimidating than they expected consulting to be.
If you're ready to grow your business with clarity and confidence, I'd love to have a conversation about what you're building and how I can help.